The hidden cost of viscose: Why consumers should demand better
Viscose, also known as bamboo silk or rayon, is widely used in rugs, clothing, and upholstery fabrics. While it provides a soft, luxurious feel, its production process has devastating environmental and human costs. Many consumers are unaware that when they purchase viscose products from major retailers such as Pottery Barn, West Elm, or RH, they may be supporting unethical manufacturing practices overseas.
At The Oriental Rug Cleaning Company, we specialise in cleaning and restoring viscose rugs in Melbourne. However, as rug care professionals, we also believe in educating our customers on the materials in their homes and the long-term impact of their choices.
The Dark Side of Viscose Production
Viscose is a semi-synthetic fibre derived from wood pulp. While marketed as an eco-friendly alternative to natural silk, the reality of its production tells a different story. In India and other manufacturing hubs, viscose production is linked to severe environmental pollution and hazardous working conditions. The process involves harmful chemicals such as carbon disulfide, which can cause neurological disorders in workers and contaminate local water supplies. These are among the reasons viscose manufacturing is banned in the United States.
Despite these dangers, the global demand for viscose continues to fuel large-scale production in countries with lax regulations. The factories behind these operations generate billions in revenue while leaving behind environmental destruction and severe health risks for workers.
Why Melbourne Consumers Should Rethink Viscose Rugs
If you own a viscose rug, you may have already noticed its challenges. While viscose can look elegant, it is one of the most delicate and high-maintenance fibres. Here’s why professional rug cleaning is essential:
- Extremely Absorbent – Viscose rugs soak up moisture easily, making spills and stains difficult to remove.
- Weak When Wet – The fibres lose their strength when exposed to moisture, leading to matting and fibre breakdown.
- Prone to Yellowing – Even plain water can cause discolouration, leaving rugs looking aged and worn.
- Requires Specialised Cleaning Techniques – DIY cleaning or general carpet cleaning methods often cause irreversible damage.
At The Oriental Rug Cleaning Company, we have developed specialised techniques for cleaning viscose rugs while preserving their delicate fibres. Our Melbourne-based team is trained in advanced rug care to ensure your rugs remain in the best possible condition.
The Solution: Push for Ethical Manufacturing & Make Informed Choices
As consumers, we have the power to demand better. Here are a few ways to make more responsible choices when purchasing rugs and home furnishings:
- Opt for Natural Fibre Rugs – Wool, cotton, and silk rugs are more durable, sustainable, and easier to maintain than viscose alternatives.
- Research the Origins – If a product is labelled “Made in India” and contains viscose, it may have been sourced from unethical manufacturing plants.
- Support Ethical Brands – Choose brands committed to sustainable and fair-trade practices.
- Invest in Professional Rug Care – Regular professional cleaning extends the life of your rugs and prevents fibre damage caused by improper maintenance.
Expert Rug Cleaning in Melbourne
If you own a viscose rug and want to ensure it receives the right care, The Oriental Rug Cleaning Company is here to help. With years of experience handling delicate fibres, we provide specialised rug cleaning services for Melbourne and Bayside residents. Our expert techniques prevent fibre breakdown, yellowing, and damage, ensuring your rug maintains its beauty and longevity.
Don’t let poor maintenance ruin your investment. Contact us today for a professional rug assessment and cleaning service.
Book your professional rug cleaning now!
